Word of Mouth or WOM is the act of providing any information related to the product by consumers to other consumers. Product features are elements of a product that are considered important by consumers and are used as the basis for making a purchasing decision, researchers use four indicators, namely: Diversity of Features, Quality of Features, Importance of Features and Completeness of Features. Price perception is related to how price information is understood entirely by consumers and gives a deep meaning to them, three indicators namely: Price conformity to product quality, Price conformity to benefits and Competitive prices. Consumer complaints about price perceptions are caused by Android smartphones perceived to be more expensive. Consumers in determining the decision to purchase products are influenced by including price perceptions, product features, and word of mouth. The sample used is young people who are still learning and have no income. Android smartphones among young people are still included in the category of expensive items. This study aims to determine purchasing decisions among young people who need their daily life is still filled by the lord yes.
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